Chicago, IL: June 22, 2017, Boyér Clothing, announced the launch of its’ ecommerce luxury children’s line showcasing beautifully tailored dresses for little girls
"Little girls should have the opportunity to look like little girls. The current children's wear category is overloaded with disposable fashion, adorned in bold colors and ornamentation, said Co-founder Kami Boyer. We felt there was a gap in the market for gorgeous fabrics with subtle color palettes, fine craftsmanship and classic silhouettes."
According to the Global Industry Almanac the children's wear category is forecasted to reach $291.5 billion by the end of 2018. The growth in spend in this category is largely attributed to parents having children when they are older and more financially stable.
At launch, Boyér Clothing product selection will offer a number of styles including dresses that are designed to wear during playtime, but styled to transition to any special occasion. The line is targeting girls aged 2 to 6 years. The website offers customers a user-friendly, easy to navigate showroom, allowing the user to see the products and interact with the gorgeous dresses online.
“Our mission is to create products that delight. Products that you fall in love with when you touch and feel them and are comfortable enough that your child will want to wear them,” continued Ms. Boyer. “Not only is the fabric stunning but we have made the product easy to wear. From incorporating pockets, increasing the ease in the arm and neck holes to having fully lined garments, no detail has been spared. These are just a sampling of the innovative features we have incorporated to delight both parents and children alike.”
Boyér Clothing is created by a sister duo who were inspired by the love of luxury clothing but struggled to find simple, gorgeous dresses for their own little girls. Both in retail backgrounds, the sisters have taken the last two years to design and develop their debut line.
The line is intended to be European sizing. Please size up if you are concerned about the size in question.
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